The Happiness Project includes a series of measures and metrics that can help businesses understand the impact of their behaviours – in terms of society and culture, and not least in terms of their reputation.
These measures fall under a number of broad headings, which can then drill down into actionable detail.
The three broadest headings are:
- Society and culture
- Wellbeing of people
- Brand experience
Society and culture
Here’s a taster of some of the measures under this first, crucial heading.
All of these measures have both a ‘hard’ element to them (from factual audits of behaviour and strategy) and a ‘soft’ (how the company is perceived by customers, staff, stakeholders in the round, and the general public).
- Are my company’s values and behaviour seen as virtuous and honourable?
- What are these virtues? Are they recognised and admired?
- What is my company’s fundamental reason for existing?
- What will it look like in 10 years’ time?
- Does my company have a strong and positive place in culture today?
- What do we signify to people?
- What will my company look like in 10 years?
- Do we appropriately balance the short term and the long term issues?
- Does my company contribute positively to the world at large?
- Does my company positively impact the local community in which it operates?
- Do we seek to address the needs of society day-to-day?
- Does my company make money in the right way?
- Do we appropriately balance profit against other imperatives?
All these measures have both a ‘hard’ element to them (from factual audits of behaviour and strategy) and a ‘soft’ (how the company is perceived by customers, staff, stakeholders in the round, and the general public).
And all these measures are critical to a company’s wider reputation. Ultimately, is this a company to be proud of? Where are the perceptual gaps? Do we demonstrate ethical behaviours? Take responsible actions? Behave in a way that is transparent and open? Are we trusted?
Finally, we’re in the process of creating an online community of thinkers and contributors – a sounding board for creating and validating authentic social and cultural purpose. We call it The Conscience, and we’ll be launching it in March 2017.